пятница, 11 ноября 2011 г.

Link Building Free Back Links

Google PageRank will be updated at the end of this month. In order to boost your Google Pagerank, you have to get as much as backlinks you can. Submitting your site to search engine and directories may cost you a lot of time. Moreover, some of them need you to give them a backlink as well. It may affect your site layout. Therefore, I am now here to let you know some of the sites that can give you a backlink with little work. The things you have to do is entering your URL and a click.

No registration is needed.
Simple and easy!?
35 backlinks in short!

Speed Up search engines indexing your pages


We are using sitemap to submit our pages normally. However, did you know that there is another way to inform the search engine to crawl and index your pages?

WordPress has a ” Ping ‘ function to inform the search engines’ bots when you have published a new post. You may see this before but do not know what can it do for you.I

If your site is not a popular site, the search engines’ bots won’t come to your frequently for new content. Therefore, this wordpress function is really useful for the new blog or non-popular blog.

The set up procedure is very simple.

Setting==> Writing

Then you will see the below box.

четверг, 10 ноября 2011 г.

Five Reasons Why I Blog


One of the quirks of the Web is that ideas can flow back and forth from one place to another, and pick up impetus along the way. Sometimes they get expanded into an organized effort.
A blog meme, from a Greek word for memory, is one of these organized efforts, and often happens by people sharing their thoughts or creative energies in some way after being tagged by another blogger, and then tagging others to participate.
I’ve been tagged by Michael Jensen of SoloSEO in a blog meme that has people providing five reasons why they blog and then tagging five others.
These are my five reasons:
1. As a chance to pay it forward
The web is a tremendous source of information and inspiration; much of my knowledge of SEO and the Web has been learned from people taking time and making efforts to share what they know through selflessly written tutorials and frequently asked questions pages.
Many authors of those words have written them anonymously, so to thank them I try to help others in the same spirit, and if I can help them, then maybe they will help others.
2. As an opportunity for self discovery of interests
When first setting out to blog, a frequent question might be, “What do I blog about today.” After a while, unanticipated and surprising subjects may find you. At a local blog I’m writing upon, for instance, I’ve started paying a lot more attention to the architecture of the buildings in town.
Yesterday, one post became the history and evolution of lunch wagons into “dining car” like buildings and then into diners after I noticed the original manufacturer’s label above the door at my corner diner. Last week, a historical marker in front of a nearby church had me exploring Romanesque Revival Ecclesiastical Architecture.
I’m anticipating visiting the local Recorder of Deeds office in the near future to trace back who owned some historical places in town. One is a school house that three signers of the Declaration of Independence attended when they were growing up.
3. As a way of meeting people and building community
I really enjoy it when someone posts about or leaves a comment on something I’ve written, or sends me an email about it, or gives me a call. I’ve been pleasantly surprised by people coming up to me at a conference and telling me that they read my blog.
Blogs give you a chance to share ideas with people from around the globe, and exchange experiences with them. I’ve had the chance to speak at a few conferences because of topics I’ve written about here, and to visit California and Las Vegas and other places, and meet people from around the world.
In exploring the world with your blog, and reaching out to others, you run into the chance of having others reach out to you. I wrote about the premiere of a movie made by some local filmmakers last week, and one of the directors left a comment upon my post this morning, inviting me to see the movie and offering me a complementary ticket for it.
I wrote a post a few years back about the musical remix culture in Brazil and the Brazilian Minister of Culture sent me an email thanking me for my post.
I’ve been sharing some ideas with a number of other bloggers on different topics, and learning from them and enjoying their successes. There may be two people in the small town that I live within whom I could hold an indepth conversation with on SEO and internet marketing, and both of them found me through my blog.
4. As an impetus for writing
I’ve been fascinated by the written word for as long as I can remember, and spent a great deal of my youth with my nose between the pages of a book. I’ve wanted to be a creator of words as much as a consumer, and blogging gives me a chance to put some thoughts together into sentences, into essays, and perhaps into more than just blog posts someday.
The challenge of finding material that interests me, and might interest others, and attempting to present it in a manner which captures the essense of the material and yet still makes it accessible for others is rewarding when I feel that I’ve done it well.
5. As a chance to learn
The Web is an opportunity for collaborative learning, and I’ve been able to learn from others, and from my own efforts in creating material for my blog. I enjoy going through patent filings from the search engines and trying to put the ideas expressed in them into language that others might understand, and in the process of doing so, I learn a lot myself.
I learned a few years back in an internet literacy class that I taught at a local community college, that a teacher can learn as much as his or her students when he or she sets out ideas for others. Many of the things that I write about in my blog end up in processes for working upon Web pages, and in ideas that I can try out on personal sites.

What Suggestions Would You Offer a Beginning Blogger?


I received an email this morning asking for some suggestions on blogging from someone who is just starting out with a blog. I thought about what I might write back, and decided that the question was one that was worth sending out to a larger audience.
If you have a few moments, and are so inclined, please share your ideas and suggestions on blogging in the comments below.
I consider my blog as a place which helps me learn, and thought that I might share some of the things that I find myself trying to learn.
Learn to Listen – It’s tempting to think of a blog as a place to write about your experiences and your thoughts on a topic, or on what you observe in the world, but it’s just as easy to consider it as part of a conversation, where you can publish your thoughts, and receive comments and emails and responses from others.
A conversation worth having is never one-sided. It’s just as important to listen as it is to speak.
Learn to Change – You may find yourself interested in writing about things on your blog that you didn’t anticipate when you first started blogging. Explore those interests and include them in your blog. This blog didn’t start out as one that focused upon search related patents, but I found myself paying so much attention to those that it made sense to start blogging about them.
I’ve been developing some other interests, and those may start finding a larger place on this blog in the future.
Learn to be Human – It’s your blog, and if you decide that you want to write about your cat, a song you love, a football game you just watched, or a memorable childhood experience, instead of the latest news from Google, or a new patent filing, or how to tweak a WordPress template, then go for it. You don’t have to be a professional writer to be a blogger, though you may see your writing improve as you spend more and more time writing.
Regardless of that, develop your own voice, and take some risks, have some fun, and let your personality show through.
Learn to be Humane – you may disagree with something that someone has written, you may disagree with the practices of business, of government of individuals, but when you blog based upon that disagreement, it’s possible to do so with compassion and concern to try to make things better, to offer suggestions, solutions, and ideas that transcend imposing hurt and suffering upon other individuals.
Following the golden rule, doing unto others as you would have them do unto you, means that you acknowledge the opportunity that disagreement may be replaced by understanding.
Learn to Build – A blog can be a platform that you can use to try to make the world a better place, to share your experiences and education and solutions for problems. Remember though, when you build, it’s brick by brick, one being put into place at a time.
If you set reasonable and reachable goals, and succeed on reaching those, you can build upon those successes.
Learn to Learn from Mistakes – One of my favorite stories is from Benjamin Franklin, who wrote a letter in his older years about a childhood impulse purchase he had made of a whistle. He spent much more than the whistle was worth, but had to have it then and there upon hearing it.
In the letter, he wrote that when he made choices after that, he would ask himself if he was “spending too much for that whistle.” We all make mistakes. What is important is that we learn from them.
Learn to Give Credit – When you come across an idea that you find interesting in another blog, in a book, on television, in a conversation with someone, or from some other source, and you find yourself wanting to write about it, give credit to the inspiration for what you are writing.
When I started thinking about this post, my thoughts turned to Rebecca Blood’s article Ten Tips For A Better Weblog and Mark Bernstein’s 10 Tips on Writing the Living Web, both of which I recommend for people who are just setting out with a blog, and both of which influenced this blog post.
Learn to Empower Others – Who is it that you are writing for? Are you sharing your thoughts and experiences, or are you showing them off? Do you try to engage your audience, to give them ideas and suggestions that they can take action on, or build upon? Providing others the chance to grow helps you grow.
A few years back, I taught a class on internet literacy for teachers at a local community college, and one of the main focuses of the class was on providing these teachers with information and techniques that they could take with them into their classrooms. In preparing lesson plans, in interacting with my students, I know I learned at least as much from teaching them as they learned from me, and they taught me quite a few things as well.
Empowering others may help empower yourself.
Learn to be Objective – When you blog, you’re sharing your perspective of a topic, and what you write is going to be subjective to some degree. But you can strive to be objective, to look at issues from more than one side, to understand that people may have different opinions from yours, and that those opinions may be reasonable ones.
There may be many sides to a topic – and trying to understand those different viewpoints may help you write a better blog post, and develop a better understanding on what you are writing about. Just as there are many blogs, there are many bloggers with differing opinions and perspectives – it would be a mistake to lump them all together as a group. Strive to see some of those other sides.
Consider including alternative viewpoints in your blog posts, even though you may disagree with them, and give your readers a chance to see more than one side.
Learn to Think Critically – It can be hard to approach something that someone has written, or some action that someone has taken without making unjustified inferences, or from a perspective that doesn’t take into account other points of view. Critical thinking is the practice of trying to put aside prejudice, bias, propaganda, and misinformation in trying to understand others, in raising important questions, in gathering relevant and material information, in coming to conclusions that are well-reasoned, in being open-minded to other ways of thinking about topics or issues.
Critical thinking includes avoiding the use of fallacies such as Ad Hominem arguments or Guilt by Association or Personal Attacksor Straw men approaches in thinking about and discussing a topic.
But critical thinking goes beyond avoiding fallacies. It means to develop a level of rational skepticism, to be aware of some of the social constraints that surround us, to avoid mistaking parts of the truth for the whole truth, to not let ourselves overestimate our competence, to not base judgments upon coincidences, to understand that there are many shades of gray instead of just black and white, and to avoid basing our present judgments and experiences too much on past experiences in other circumstances.
Some Resources on Critical Thinking:
Learn to Forgive – You may find that something that you have written may be the target of an argument from someone in a social network, or on a blog, or in a forum post. You may find that you are being personally attacked by someone from one of those sources. You should probably even anticipate that may happen. That person may have misunderstood something that you have written, may be unfairly associating you with someone else that they disagree with, or may just disagree with something that you’ve said or done.
There are often no clear and easy ways to respond to ad hominem or personal attacks, though a discussion with the person making the attack may sometimes lead to a resolution. Sometimes there just isn’t a way to resolve the differences.
Anticipating reactions to goods or services that you offer, or opinions that you express may provide you with the chance to make positive changes, to improve what you write, how you approach others, and develop a greater understanding for others.
Learn to Have Fun – Blogging should be fun, and should give you the chance to express your thoughts and ideas creatively, to discover more about your interests, to find other people that might share some ideas in common.
If you find that blogging has become more of a chore than something that you enjoy, examine ways to make it more fun, look at what others or doing, ask for suggestions from others, and consider exploring other topics with your blog that you have a genuine interest in learning more about.
What suggestions might you offer a beginning blogger?

How Google May Rank Blogs


Interested in finding a blog about a particular topic or place, rather than individual blog posts? A recent change with Google’s blog search is intended to make it easier to do so. The timing of the change interestingly corresponds to the granting of a Google patent on how Google may index and retrieve blogs last month. The announcement of the change was noted by Google on one of their blogs:
Recently, our blog search team made it much easier to find full blogs about your query, rather than single posts on the topic. This is especially useful if you’re looking for bloggers that post on an ongoing basis about the subject of your query.
– This week in search 8/27/10, The Official Google Blog.
The Google patent describes how the search engine might collect information from a blog’s feed and from the blog itself to attempt to understand what a blog might be about. It might collect information such as the content of posts, post titles, post authors, blog authors, the blog’s title, profile information about the authors, blog roll information, and possibly other information about the blog.
Rather than focusing upon ranking individual blog posts for a particular query, the focus of this patent appears to be upon determining whether a blog itself should be ranked for that query.
I’m not sure how big a change this is to what Google has been doing in the past, but the change that is indicated in the Official Google Blog does provide some new information about blog rankings that we haven’t had access to before.
How new is this change and why does it matter?
If you start a search at Google’s home page for the term “security,” and then choose “blogs” in the left sidebar, you will see three blogs listed at the top of the blog search results under a link that says “Related blogs about security.” You will also see three blogs listed at the top of the results on security, and then a line separating those links from results that appear to be a ranking of individual blog posts about security.
A blog search started from the Google home page, for the term security, showing a related blogs link at the top of the results.
When you arrive at the Google Blog search results after starting your search from the Google home page, Google also includes a link that shows up in the sidebar after you click upon the “More Tools” section that lets you choose between “posts” and “home pages.” If you compare the sites that show up when you click on the “related blogs about security” with the “home pages” results, they appear to be the same list. Visiting either way gets you to a set of search results with the heading of “Homepages.”
On the other hand…
If you start a search for “security” at Google’s Blog Search home page, the results are different. You don’t see a link at the top for “Related Blogs about security,” but you do see an indented list of five blogs at the top of the results after a text label of “Related Blogs:” Those results do include the same top three blogs listed when you arrive at those results starting from Google’s web search. But, the last two results shown in this list of “related blogs” are different.
A blog search started from the Google Blog Search home page, for the term security, which shows related blogs link at the top of the results, but doesn't link to a bigger list of related blogs.
I’ve tried a few other searches for some additional queries, and the results do seem to be different, though with some overlap of results, when you start at Google’s home page compared to starting at Google Blog Search.
Why is there a difference?
Google Blog Search has been showing “related blogs” at the tops of blog searches for more than a couple of years. Are those related blogs being ranked differently than the homepage blog results we see when we arrive at Google Blog Search after starting from Google’s home page? The differences in the results showing presently indicate that they might be. It’s possible that the changes that we see when starting at Google’s home page might be mirrored in future results when starting at Google’s Blog Search at some point in the future.
It’s possible that Google may have changed more than an interface. The algorithm used to determine related blogs may have changed somewhat as well.
One nice thing about this change is that we can now see a possibly much longer list of “related blogs” or “home pages” on topics that we search for, and get a sense of how close a blog home page might be to ranking to show up as one of the top three homepages at the top of those search results.
About the Patent
The Google patent is:
Indexing and retrieval of blogs
Inventors: Alex Khesin, Andriy Bihun, Eduardo Morales, Jason Goldman, Jeff Reynar, and Vinod Marur
Assigned to Google Inc.
US Patent 7,765,209
Granted July 27, 2010
Filed: September 13, 2005
Abstract
A system may receive a feed associated with a blog. The system may extract information from the feed and the blog and create a hybrid document based on the extracted information. The system may further use the hybrid document to determine a relevance of the blog to a search query.
The patent itself is interesting for a number of reasons beyond its apparent focus on helping to find blog home pages. It was filed on the same day as the patent application that I wrote about three years ago in Positive and Negative Quality Ranking Factors from Google’s Blog Search (Patent Application). It also shares the same list of inventors, so these two patents are very much related to one another.
There isn’t a lot of overlap in the published descriptions of the patents however. As I mentioned above, this patent appears to focus on helping to find blogs rather than blog posts.
What’s the difference?
Say you wanted to find a blog from someone who writes about life in Virginia rather than someone who wrote a blog post about a trip to Virginia. The approach in this patent is intended to help you find the blogger writing about life in Virginia. The other patent filing is intended to help you find the blog post about the person taking a trip to Virginia.
This patent, for instance, might look at the profiles of the bloggers and notice that they live in Virginia, where the other patent wouldn’t. It might collect other profile information to use in indexing as well, including age, gender, etc.
It might also look at other types of information to create a blog homepage rank, including content from the blogs’ feed and from the blog itself. These can include authors’ names, post titles and content.
It may also try to compare what is found in a blog feed and on the blog itself to determine whether or not a blog is legitimate, or might be spam. As we’re told in the patent:
For example, if the post content extracted from the blog feed does not match the post content extracted from the blog/post documents, this may be an indication that the feed and/or documents are not legitimate. That is, an individual may be attempting to spam a search engine into ranking that individual’s blog/post more highly than it would ordinarily be ranked. In this situation, no hybrid document may be formed for this blog/blog post, or be given a very low rating.
Just Homepages?
The patent describes how it may create a “hybrid document” about a blog out of information from both XML feeds, blog posts, and pages linked to from those feeds and posts such as profile pages.
But it doesn’t return those hybrid pages in response to a searchers query. Instead it may return a link to the blog’s home page, or possibly even to a blog post based in part upon the information found on the hybrid pages.
Conclusion
It’s possible that Google has been using a process like the one described in this patent ever since they started showing “related blogs” in Google’s blog search.
The new “posts and Homepages choices” in Google’s search interface that is available when you start your search on the Google home page, and then switch to Blog Search makes it more visible, and allows you to see more than just the first result.
But…
It’s possible that the different results that we see when starting at Google’s home page for “related blogs” are calculated somewhat differently than the “related blogs” we see when starting at Google Blog Search.
This newly granted patent may give us some clues as what Google might be looking at in both approaches, such as the possibility of Google looking at associated profile pages to learn more about the bloggers associated with blogs.

How do you start a blog post?


How do you start a blog post? Do you follow a pattern in the way you write your posts, or do you mix up how you present what you write, and how you reach out to your audience?
Here are some approaches that one could use:
a. Using a journalistic inverted pyramid style, where you begin your post with the most important text first, answering typical journalist questions such as ‘who,’ ‘what’, ‘where’, ‘when’ and ‘how’?
b. With a story or anecdote or case study that might capture visitors’ attentions rather than first providing the central fact or opinion behind your post.
c. With a statistic that might surprise or generate responses or both.
d. In a question and answer format, where you provide a set of questions and their answers, possibly starting with what you might consider to be the most important question and answer.
e. Following a narrative or timeline, where you begin at the beginning and work forward in time.
f. In a conventional essay style like you might have learned at school, where you build a foundation for an idea or set of concepts and then show the conclusion.
g. By referring to someone elses’ blog post or article or a news story, and stating that you agree with some of it, all of it, or none of it, and then explaining why.
h. Asking your reader to imagine some hypothetical situation, or asking them to call up some memory.
i. With a straightout question, meaningful or even rhetorical, possibly in a ploy to generate comments and discussion.
j. Addressing a specific person, and writing to them.
k. By disclosing something about yourself that your readers may not have known.
l. With a definition that describes a concept that is central to your post.
m. With a picture or illustration that highlights some aspect about what you want to blog about.
n. By laying some foundation for your expertise on a subject based upon your previous experiences or education or both?
How do you start a blog post?

Google Granted Patent on Hostname Mirrors


For years the New York Times website was a great example I could point people to of a very high profile site doing one of the basics of SEO very very wrong.
If you visited the site at “http://newyorktimes.com/” you would see a toolbar pagerank of 7 for its homepage. If instead you visited the site at “http://www.newyorktimes.com/” you would see a toolbar PageRank of 9 for the site. The New York Times pages resolved at both sets of URLs, with and without the www hostname. Because all indexed pages of the site were accessible with and without the “www”, those pages weren’t getting all the PageRank that they should have been, splitting PageRank between the two versions of the site, and that probably cost them in rankings at Google, and in traffic from the Web. Google likely also wasted their own bandwidth and theTimes returning to crawl both versions of the site instead of just one of them.
A few years ago, someone with at least a basic knowledge of SEO came along and fixed the New York Times site so that if you followed a link to a page on the site without the “www”, you would be sent to the “www” version with the use of a status code 301 redirect. The change ruined the example that I loved showing people, primarily because even very well known websites make mistakes and ignore the basics. It’s one of the things that makes the Web a place where small businesses can compete against much larger companies with much higher budgets.
Many SEO basics don’t have written documentation from the search engines that they work one way or another, or a video from Google’s head of webspam Matt Cutts, weighing in on the issue. But I love it when a patent comes out and gives us a glimpse of problems like that from the search engine’s perspective. And I love it when they give me a reference that I can point to when people want to question something that so many within the SEO industry take for granted.
Yesterday, Google was granted a patent on Detecting mirrors on the web(US Patent 8,055,626), invented by Arvind Jain, which was originally filed on August 9, 2005. The patent describes the problem with having a site accessible under two different host names and the issues that causes.
The patent doesn’t have the visual and visceral impact of pointing to a site that seems to be doing everything right on the surface and yet is making a surprisingly simple and easily fixable error that probably cost them a great amount of search traffic over a few years.
But it’s nice being able to point to some statements like the following from the search engine itself, which defines the problem.
When multiple hostnames refer to the same content (i.e., the multiple hostnames are “mirrors” of one another), problems can be created for search engines that “crawl” and index content associated with the multiple hostnames.
If, for example, a search engine does not recognize two hostnames, that refer to the same content, as being the same, the search engine will crawl and index pages from both hostnames. This wastes crawl bandwidth and index space, and puts twice the crawl load on the website with the two hostnames. Also, multiple hostnames that refer to the same content can create problems in ranking search results.
Using existing ranking techniques, a given web page will be more highly ranked among other search results if it is pointed to by a large number of other pages. Therefore, if two hostnames, that refer to the same content, are treated separately for the purpose of ranking, the ranking of each hostname may only actually be about half what it would be if the hostnames were ranked together. (my emphasis)
While the patent describes a way it might use to help solve this problem, Google’s had questionable success in determining when this kind of mirroring takes place. The best approach to fixing a problem like this is to not rely upon the search engine getting it right, but to take action so that it doesn’t have to. This hostname mirroring is usually easily solved by setting up a server based permanent (301) redirect so that either the version with the “www” or the version without the “www” is chosen and is accessible by visitors.
Google has included information about this problem in a few places within their help pages and a way to make Google understand which version you prefer to be shown through Google Webmaster Tools when your site is showing up with and without a “www” on the page, Preferred domain (www or non-www).
At the bottom of that page, Google does provide the following helpful hint:
Note: Once you’ve set your preferred domain, you may want to use a 301 redirect to redirect traffic from your non-preferred domain, so that other search engines and visitors know which version you prefer.
The search engine also addresses this problem on a page titledCanonicalization.
Around a week ago, Google also told us that they would be sending out messages to people who had a problem like this, and related problems, when it made a difference in which pages that people might select in search results, in the Google Webmaster Central blog post, Raising awareness of cross-domain URL selections.
Of course, the best solution is not relying on Google being able to understand when this problem of having the same site appear with and without a “www” exists, and fixing it with a 301 redirect. Sometimes Google gets it right, but I do see examples of where they don’t.
I no longer have the New York Times website as an example of a site handling this problem the wrong way, but I’m happy that they did fix the problem. Don’t make the same mistake, and don’t rely upon Google fixing it for you. This patent was filed almost 7 years ago, and Google wasn’t doing well at fixing the problem for the New York Times. Fortunately for them, they fixed it for themselves…

Agent Rank, or Google Plus as an Identity Service or Digital Signature


What does it mean to call Google Plus an Identity Service? Might that have implications for how web pages might be ranked by Google? If we believe that Google might start incorporating authority signals into those rankings, it very well could.
At the Edinburgh Intl TV Festival on August 28th, 2011 at a Q&A with Eric Schmidt, Andy Carvin from NPR asked about Google’s insistence on the use of people’s real names, and received a prolonged response that pointed out the use of Google Plus as an identity service with the possible use of a ranking signal built into it.
But my general rule is people have a lot of free time and people on the Internet, there are people who do really really evil and wrong things on the Internet, and it would be useful if we had strong identity so we could weed them out. I’m not suggesting eliminating them, what I’m suggesting is if we knew their identity was accurate, we could rank them. Think of them like an identity rank.
The Return of Agent Rank and Portable Digital Signatures
One of the few places where I recall a Google patent describing the use of a digital identity was Google’s patent filing involving Agent Rank, which I wrote in 2007 over at Search Engine Land in Google’s Agent Rank Patent Application.
The patent describes how authors can mark the content that they publish on the Web with a digital signature, whether that content might be a web page, or article, or blog post, or even comment, and how their authorship might influence the rankings of that content by associating a reputation score with it.
The patent also describes ways of using meta data to provide information about whether or not that content has been syndicated elsewhere, somewhat similar to the syndication metadata tags developed for Google News. (See also, Google on Duplicate Content Filtering and News Attribution Metatags.)
Google published a contination patent filing this summer that provides updates to the reputation scoring system described in the Agent Rank patent, which makes it more likely that could be used with an authorship markup approach and a system like Google Plus. It’s not the first continuation of the patent. An earlier version was published in 2009.
Both continuations of the original patent contain substantially the same description, but the newest version of the Agent Rank patent adds an interesting element within its claims.
Here is the first of the claims listed in the new version of the patent filing:
1. A computer-implemented method comprising: evaluating a document that is hosted on a site, the document including a content item to which a maker of the content item has applied a digital signature; determining whether the digital signature is portable; if the digital signature is portable, using a reputation score associated with the maker in calculating a quality score for the document; and if the digital signature is not portable, using the reputation score associated with the maker in calculating the quality score for the document only if the digital signature is fixed to the site.
Note the use of the word “portable.”
That seems to be one of the more significant updates to the patent – and I think it makes it more clear that associating a Google profile with content authored by someone is like applying a digital signature to that content.
Note that someone doesn’t have to be using Google Plus to use authorship markup, since they need only link their profile page with their Google Account under the processes described by Google on their help page for using the markup.
Reputation Scoring under Agent Rank
In addition to using authorship markup to identify who the author and possibly originator of content might be, the Agent Rank process also involves adding a quality score to a document based upon the reputation score of its author.
It’s quite possible that Google might use information that it finds on the Web and at Google plus that it can clearly associate with specific authors to create a credential score of the type that I described in the post How Google Might Rank User Generated Web Content in Google + and Other Social Networks.
Google might also issue Authorship Badges as well that we could use in other places such as comments on Blog posts, or upon guest posts on blogs where we might not have an author profile page, or upon a site where we might submit articles.
Google’s Panda updates emphasized the “quality” of content found on the Web, and an authorship reputation could easily be another signal of quality in ranking pages.
Conclusion
As I noted in my last post, Google’s New Freshness Update: Social Media Has Changed the Expectations of Searchers, there are a number of reasons why Google might look more closely at social signals, including the ability to surface fresher content faster.
If Google is to do that, it needs signals other than PageRank to rely upon to find very fresh content since PageRank tends to work best for content that has had time to attract some links. Adding an author reputation score, based upon contributions to social networks and through very recently published content, and meaningful interactions with others in social networks and through comments adds an element that doesn’t necessarily rely upon a link graph the way that PageRank does.
Adding authorship markup to the content that you create would be a first step in this process because it would enable Google to associate a digital signature to content that you might create at multiple places on the Web.
Google has taken some steps to implement authorship markup on their own, and in a June post about Authorship Markup on the Google Webmaster Central blog, they tell us:
We wanted to make sure the markup was as easy to implement as possible. To that end, we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content.
So, if you publish content to Youtube or Google Blogger or one of the organizations that Google has worked with, you’re already using authorship markup.
Will you be adding authorship markup to your pages if you haven’t already?

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